Question:
Co-workers at my company are "hit up" for various worthy causes frequently,
and it's hard to make diabetes a priority since it can be managed to the
point of allowing a relatively "normal" life. Do you have any suggestions
for separating this particular cause from all the others in order to garner
donations?
Answer:
Soliciting for individual good causes at work is usually a
miserable task, which is why many bigger organisations have a single
giving drive for the United Way. However, if you start in a small way by
organising something that is fun for the families, such as a treasure hunt with a
local bigwig presenting unusual prizes, a fancy dress walk or cross
country skiing or a bike ride at so much a kilometer for diabetes, you may do
surprisingly well. It takes a lot more work and imagination of course;
but if it works it will grow and even become a local institution.
DO'B
Original posting 5 Nov 96
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