Contact: Lori LeRoy
The Ultimate Show–and-Tell: Former Hoops Star Participates in ACCU-CHEK Take Chris Dudley to School Contest for Parents of Children with Diabetes
Parents can enter at www.accu-chekwithchris.com
Indianapolis, Ind. April 5, 2006 - Your kids bring all kinds of things to show-and-tell: favorite stuffed animals, sports trophies, prized odds and ends. How about a diabetes awareness program presented by a former 6' 11" basketball center?
Roche Diagnostics, the maker of ACCU-CHEK® products and services for people with diabetes, announces the ACCU-CHEK Take Chris Dudley to School contest for parents of children with diabetes in grades 5 to 8 (for the 2006 school year). The winner will have the opportunity to have their child take former National Basketball Association (NBA) center Chris Dudley to school on World Diabetes Day on November 14, 2006. Dudley may host an educational program during a school assembly, visit the child's class and even go to recess to demonstrate a few hoops tips, if invited.
To enter, parents can submit up to 150 words about why Dudley should attend school with their child. Entries can be made at www.accu-chekwithchris.com.
"Roche Diagnostics is so proud that Chris is part of our team to help people better self-manage their diabetes and realize their dreams. He genuinely demonstrates the potential one can achieve living with diabetes," said Nancy Lonsinger, Vice President, Marketing, Roche Diabetes Care. "The ACCU-CHEK Take Chris Dudley to School contest gives parents a chance to win the opportunity of a lifetime for their child and his classmates."
"This contest is a unique way to involve parents of children with diabetes while promoting diabetes awareness, and I am thrilled that I can be a part of such an exciting program," said Dudley. "I believe that you can do whatever you want to do if you take care of yourself, and it's important to bring that message to people with diabetes of all ages."
Dudley is a role model for people with diabetes and without—he has type 1 diabetes and played professional basketball for 16 years, including with the Portland Trail Blazers and New York Knicks. These days, his energies are focused on the Dudley Foundation, which is dedicated to kids and diabetes and provides educational programs, advocacy and support for diabetes research. Through the foundation, he also established the only basketball camp in the country for children with diabetes—the Chris Dudley Basketball Camp for Kids with Diabetes.
The contest runs until June 1, 2006, and the 150-word descriptions will be judged on their relevance to diabetes and the benefit of taking Chris Dudley to their child's school. Judges will also look at the way ideas are expressed and how unique the situation is. Roche Diagnostics employees and appointees will review all submissions. The child's school will need to allow Chris Dudley to visit the school. The winning parent will be announced at the Children with Diabetes "Friends for Life" Conference in Orlando this July.
For additional contest rules or to enter, please visit www.accu-chekwithchris.com.
About Roche and the Roche Diagnostics Division
Headquartered in Basel, Switzerland, Roche is one of the world's leading research-focused healthcare groups in the fields of pharmaceuticals and diagnostics. As a supplier of innovative products and services for the early detection, prevention, diagnosis and treatment of disease, the Group contributes on a broad range of fronts to improving people's health and quality of life. Roche is a world leader in diagnostics, the leading supplier of medicines for cancer and transplantation and a market leader in virology. In 2005 sales by the Pharmaceuticals Division totaled 27.3 billion Swiss francs, and the Diagnostics Division posted sales of 8.2 billion Swiss francs. Roche employs roughly 70,000 people in 150 countries and has R&D agreements and strategic alliances with numerous partners, including majority ownership interests in Genentech and Chugai. Roche's Diagnostics Division offers a uniquely broad product portfolio and supplies a wide array of innovative testing products and services to researchers, physicians, patients, hospitals and laboratories worldwide.
As part of the division, Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for comprehensive diabetes care. For 30 years, Diabetes Care has been committed to making life easier for people with diabetes and healthcare professionals with innovative products and services that make diabetes management easier, more efficient and cost effective. Today, Diabetes Care is completing the Circle of Care in diabetes management by offering people with diabetes and healthcare professionals all they need, reaching from blood glucose monitoring through information management to insulin delivery. The ACCU-CHEK family of products encompasses blood glucose meters, infusion pumps, lancet devices and data management systems, such as the ACCU-CHEK Compact Plus system, the ACCU-CHEK Aviva system and the ACCU-CHEK Multiclix lancet device.
Roche Diagnostics North American headquarters is located in Indianapolis, Ind. (www.roche-diagnostics.us and www.accu-chek.com). For further information, please visit our Web sites www.roche.us and www.roche-diagnostics.com.
ACCU-CHEK, ACCU-CHEK COMPACT, ACCU-CHEK AVIVA and ACCU-CHEK MULTICLIX are trademarks of Roche.
Last Updated: Sunday April 09, 2006 11:36:03
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