Contact: Lara Markenson
Robert Marston Marketing
FOR IMMEDIATE RELEASE
Singer Rosanne Cash Appears In Public Service Announcement To Help People With Diabetes -- And Their Loved Ones -- Avoid Complications And Save Lives
Chicago, IL, March 16, 2005 -- The American Association of Diabetes Educators (AADE) today released a public service campaign, presenting singer Rosanne Cash, that helps drive home the important message that people with diabetes can and should take steps to manage their disease before it's too late. The emotional and moving TV and radio spots, titled "Johnny Cash: Control Diabetes For The People You Love," feature the late Cash's well-known, Grammy-winning daughter, Rosanne. In the spots, she poignantly discusses her father's battle against diabetes and the warning signs he did not heed, which ultimately contributed to his death.
Diabetes is an epidemic in this country, affecting an estimated 18.2 million Americans, and that number is expected to double by 2025. In addition, as many as 24,000 people with diabetes in the U.S. become blind each year; more than 100,000 require kidney dialysis or transplants; and 82,000 need to undergo limb amputation. The good news is that diabetes can be controlled -- and managing blood glucose levels on a daily basis is key to preventing or minimizing the serious complications associated with diabetes. In fact, research shows that by checking and controlling blood glucose levels, people with diabetes can reduce their risk of eye, nerve and kidney damage by up to 60 percent. A diabetes educator can help patients learn how to manage their disease and keep their blood glucose levels in a safe range.
"Rosanne Cash speaks powerfully from her own firsthand experience of dealing with a loved one suffering from diabetes complications, and she uses this PSA as an opportunity to provide hope and encouragement to others with this disease," said Mary M. Austin, RD, MA, CDE, President of the AADE. "Through educational materials, such as this radio and TV PSA campaign and the materials available at the campaign's new web site, we hope to help motivate people with diabetes to work with their doctor and diabetes educator to effectively manage their diabetes and do everything they can to help themselves live a healthier, happier life."
The new campaign directs the public to visit www.healthywithdiabetes.org, where people can obtain a free new downloadable workbook on how to manage blood glucose on a daily basis. The workbook features a patient-friendly overview of diabetes, including the major forms of the disease and typical symptoms. It also provides information on how to manage diabetes, including the various factors that affect blood glucose levels, as well as how to monitor and control these levels. The 60-second TV PSA itself is also available for viewing on the site.
Representing 10,000 diabetes educators, AADE is dedicated to promoting healthy living through successful diabetes self-management. Diabetes educators counsel patients on how to incorporate healthy eating and physical activity into their lives. They also help patients understand how their medications work, teach them how to monitor their blood glucose to avoid the risk of complications, and give them the ability to problem solve and adjust emotionally to diabetes.
Last Updated: Thursday March 17, 2005 17:13:47
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