CONTACT: Team PR - 203-454-8880
Ellie Becker email@example.com
Melissa Diamond firstname.lastname@example.org
Jonathan Zaleski email@example.com
dLifeTV - First Diabetes Talk Show - To Premiere On Sunday, March 20
Hosted By Miss America 1999 and Author Nicole Johnson Baker and TV/Radio Personality Mother Love, Show to Introduce New TV Genre to 18.2 Million Americans Living With Diabetes Plus Their Families, Caregivers, And People At Risk - Some 70 Million In All
WESTPORT, Conn., March 8, 2005 - dLifeTV, the first ever weekly diabetes television show, features celebrity hosts and correspondents, as well as high profile guests from entertainment, medicine, fitness, food and nutrition, and the diabetes community. The talk show, which is produced by dLife - For Your Diabetes Life (dLife), premieres on CNBC on Sunday, March 20 at 7:00PM Eastern/4:00PM Pacific, and will package healthcare news and information with lifestyle tips in an entertaining format.
"With at least 70 million Americans either diagnosed with diabetes, at high risk of developing diabetes, working as a diabetes caregiver, or providing direct support to a family member living with diabetes, now seemed the time to take a new targeted approach to the mass-communications opportunity that television offers for delivering important information to this audience," stated Howard Steinberg, the driving force behind the show and CEO of dLife's parent company. "dLifeTV does this in an engaging weekly television format that entertains as much as it informs." Howard Steinberg was diagnosed with type 1 diabetes at age 10.
dLifeTV, which represents a whole new TV genre called Medutainment, will be co-hosted by Miss America 1999 and author Nicole Johnson Baker and well known TV and radio personality Mother Love. The show also has a team of correspondents that include J. Anthony Brown, comedian and co-host of the Tom Joyner Radio Show; Jim Turner, actor; and Gary Hall, Jr., Olympic gold medal swimmer. Dr. Bob Arnot, Former NBC Chief Medical Correspondent and author is the show's medical anchor. With the exception of Dr. Arnot, all hosts and correspondents are living with diabetes.
dLifeTV will also feature guests from the world of entertainment, sports, healthcare, fitness, food and nutrition, and everyday life who have something - from advice to inspiration - to offer the diabetes community. Guests on the first six episodes include heavyweight champion Joe Frazier; Pittsburgh Steelers guard, #73, Kendall Simmons; B.B. King; rap artist Phife of A Tribe Called Quest; Joslin medalists; and many others. All share their experiences and/or expertise about how to better manage diabetes for a fuller life. Emmy Award winner Erik Sorenson, former president of MSNBC, is one of dLifeTV's executive producers.
dLifeTV represents one facet of the dLife media outreach. The comprehensive consumer website www.dLife.com - to become the largest independent diabetes site on the Internet - has already gone live with its initial release. dLife.com serves as a total diabetes hub, featuring the latest information and exclusive content about the condition from many of the top experts in the world. Topics include diagnosis, research, lifestyle, and diabetes treatment and management information. The website also offers tips on health, fitness, and nutrition.
On March 1, dLife also launched dLifeRadio, which produces "The dLife Diabetes Minute" with Dr. Bob Arnot - a 60-second vignette featuring diabetes facts and tips, airing on 400 stations around the nation. The other dLife media outlet is dLifeConnect, a direct mail newsletter connecting more than 2.5 million people who are actively managing their disease with helpful information, products, and services. For more information about dLifeTV, other dLife media and living well with diabetes, visit www.dLife.com.
Last Updated: Tuesday March 08, 2005 14:45:08
This Internet site provides information of a general nature and is designed for educational purposes only. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other health care professional.
This site is published by Children With Diabetes, Inc, which is responsible for its contents.
© Children with Diabetes, Inc. 1995-2014. Comments and Feedback.